The Art and Science of Marketing: Marketing for Marketing Managers Grahame Dowling Abstract If an organization has customers, it needs to understand marketing.
The associate degree in marketing online program teaches you the fundamentals of identifying markets and meeting their demands and expectations while preparing you for entry-level positions or promotion opportunities.
The benefits of earning your associate degree in marketing online at SNHU include: Take advantage of some of the most affordable tuition rates in the nation Convenience.
Complete your undergraduate degree at your own pace, over six 8-week terms per year Expert instruction. Learn from instructors with relevant, real-world experience Networking. Tap into our nationwide network of alumni for internship and career opportunities Simple application process.
Count on the ongoing support of dedicated academic and career advisors specialized in your area of study Transfer-friendly enrollment. Curriculum Pursuing an associate degree in marketing online at SNHU will give you a solid foundation in business principles and practices.
Marketing courses cover topics in retailing, communications, promotion, social media, B2B marketing and branding, among many others. View Full Curriculum in the Catalog Courses May Include ACC Financial Accounting Financial Accounting establishes the rules and regulations for preparing accounting information used by internal and external sources to evaluate the financial health of an organization.
ACC Managerial Accounting Managerial Accounting will explore the financial impact of alternative business decisions and the financial benefits of new business practices. After completing this course, the student will understand how accounting and other productivity information can be used to assess the past and improve the future performance of a business by giving managers essential information they need to make more informed decisions.
Torts, product liability, criminal law, contracts, sales, business organizations, and agency and cyber law also are explored. INT Introduction to International Business This course is the foundation for business in a global context with an emphasis on applications.
It offers a survey of fundamentals and principles of management in the context of globally oriented firms and primarily presents an assessment of the differences between business in domestic and international context.
The course explores fundamental issues in business in an increasingly interdependent world; including management principles and techniques in a global context. Themes constituting fundamentals of international business such as economic, political, cultural and social environment of business; organizations that facilitate international business and organizational structures; trade theory; government influence on trade; international business modalities and entry strategies into foreign markets, global financial system as well as the emerging issues related to international business; are also explored.
IT Business Systems Analysis and Design This course provides students with the necessary level of information technology education relative to understanding the uses and roles of information systems in business organizations.
Students receive instruction on the information concepts and methodologies associated with the development of business information systems, and their effective application to the solution of business problems.
Team approaches are utilized along with structured computer laboratories and cases using spreadsheet and database management tools. MKT Principles of Integrated Marketing Communications This course is designed to give students an understanding of advertising, public relations, corporate communications and sales promotions and the role that the media plays in integrated marketing communications strategies.
This course focuses on the planning, research and creative skills needed to reach IMC objectives. This course focuses on the planning, research and creative skills needed to reach promotional objectives.
OL Human Relations in Administration The human relations skills that managers need to develop interaction skills that contribute directly to effective human resource management and the development of higher productivity are studied.
Skill areas include leadership, motivation, communications, group dynamics, organizational development, management by objectives, and stress and time management.In the book “Marketing Undressed” I explain the importance of both art and science in the following way: “ I see customer satisfaction as the outcome of applying the science of marketing.
It is the ability to understand the customer, to recognise their needs and wants and to provide them with the right offer or response depending on how. Marketing is the study and management of exchange relationships.
Marketing is used to create, keep and satisfy the plombier-nemours.com the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation. Art implies application of knowledge & skill to trying about desired results.
An art may be defined as personalized application of general theoretical principles for achieving best possible results. Art has the following characters - Practical Knowledge: Every art requires practical knowledge.
For students interested in marketing as a career. Develops competency in merchandising, retailing and wholesaling, in both large & small businesses. Andrea Rubin Senior Vice President, Marketing.
Andrea joined Yelp in as the company’s first Community Manager in Chicago and was later promoted to lead the expanding Community Management team for the Midwest. MBA Project, MBA Projects, Sample MBA Project Reports, Free Download MBA/BBA Projects, Final Training Report, HR Projects MBA, Marketing Projects MBA, Operations Projects, Finance Projects MBA, MBA Project/Synopsis, Management Research | MBA BBA Projects in HR-Marketing .